Sunlight Media LLC, a Los Angeles-based web design and digital marketing agency operating since 2011, has announced the launch of dedicated dental marketing services for practices across Los Angeles County. The new service line applies the agency's healthcare web development experience to dental practices, covering website design and development, local SEO, Google Business Profile management, paid search, and website accessibility compliance.
Dental practices face unique challenges in a highly competitive local market. According to Angelo Frisina, founder and CEO of Sunlight Media, “A patient searching for a dentist is almost always searching within a few miles of where they live or work. That makes local search visibility and a fast, accessible website far more valuable to a practice than a broad national marketing strategy.” This focus on local SEO is critical for dental practices, which rely heavily on nearby patients for their revenue.
The agency's background includes building and maintaining websites for healthcare organizations such as medical device suppliers, behavioral health providers, healthcare nonprofits, and academic institutions like USC and UCLA. This experience informs their approach to dental practices, which have similar requirements around patient privacy, accessible patient-facing documents, and local search visibility.
One area that many practices overlook, according to Frisina, is website accessibility. He noted that practices often publish patient forms, privacy notices, and post-operative instructions as PDFs, which are frequently unreadable to patients using assistive technology. “It is a straightforward thing to check and fix, and most practices have never looked,” he said. Ensuring accessibility is not only a best practice but also a legal consideration under the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG).
Sunlight Media’s dental marketing services include custom website design and development on WordPress, local SEO and Google Business Profile optimization, Google Ads and paid search campaign management, WCAG 2.1 AA accessibility review and remediation, and content development for practice websites. These services are designed to help dental practices improve their online presence and attract more patients.
The launch of these services is significant for dental practices in Los Angeles, as the market is highly competitive. With the increasing reliance on online searches to find local services, having a strong digital presence is essential. By offering specialized dental marketing, Sunlight Media aims to help practices stand out in search results and convert more website visitors into patients.
Dental practices can benefit from a tailored approach that addresses their specific needs, such as patient privacy and accessibility. The agency’s experience with healthcare organizations ensures that they understand the regulatory and compliance issues that dental practices face. This new service line is expected to have a positive impact on the dental industry by promoting better online accessibility and local search strategies.
Sunlight Media operates from two Los Angeles offices, in the Downtown Arts District and Santa Monica, and serves practices throughout the Los Angeles metropolitan area. Practices can request a consultation at https://sunlightmedia.org/services/dental-marketing-agency-los-angeles or by calling 323.868.3581.
