The Harvest Table, a South African wellness brand known for its clean-label collagen and plant-based nutrition products, is calling on consumers to look beyond flashy packaging and marketing headlines and instead focus on the ingredient label. The company asserts that understanding what goes into a product is essential for making informed purchasing decisions.
“We’ve always believed that consumers deserve to know exactly what they’re putting into their bodies,” said Catherine Clark, Founder of The Harvest Table. “When you take the time to read an ingredient label, you gain a much better understanding of the product. That’s why we’ve always focused on simple formulations made with carefully selected ingredients rather than unnecessary additives.”
The company suggests that consumers evaluating nutrition products should consider several factors beyond the claims on the front of the package. These include simple, recognizable ingredients, clean-label formulations, products made without unnecessary additives, and designs that fit naturally into everyday routines. The Harvest Table believes that ingredient transparency empowers consumers to choose products aligned with their personal preferences and lifestyles.
This philosophy is reflected in The Harvest Table’s current U.S. product lineup, available on Amazon. Their Grass Fed Bovine Collagen Granules offer a straightforward formulation featuring Types I and III collagen sourced from grass-fed bovine hides. The tasteless, instant-dissolving granules are produced without added gums, fillers, preservatives, artificial flavors, or dyes. For those seeking a more comprehensive collagen product, Multi Collagen Radiance combines Types I, III, V, and X collagen with Vitamin C, Zinc, and Cranberry. Additionally, the company offers Vegan Protein, a clean-label plant-based protein powder that also avoids added gums, fillers, preservatives, artificial flavors, or dyes.
“Trust is earned through transparency,” said Sam Clark, CEO of The Harvest Table. “Our goal has never been to overwhelm consumers with complicated formulations or marketing language. We want people to feel confident that when they read our ingredient labels, they’ll understand what they’re choosing and why.”
The Harvest Table’s products currently available to U.S. consumers on Amazon include Multi Collagen Radiance (12.35 oz pouch), Bovine Collagen Granules (12.35 oz pouch), and Vegan Protein (19.40 oz pouch). All products are manufactured in-house at the company’s custom-built facility in KwaZulu-Natal, South Africa, where the brand maintains control over sourcing, formulation, and quality. The facility passes annual Food Safety Assessment (FSA) audits, meets GMP manufacturing requirements, and is recognized as a Food Safe Facility. The company also maintains Halaal certification for applicable markets.
The importance of this message cannot be overstated, as consumers are often swayed by eye-catching marketing rather than the actual contents of the products they purchase. By encouraging label literacy, The Harvest Table is promoting a more informed consumer base that can make choices based on health and quality rather than advertising. This push for transparency could influence other companies to simplify their formulations and be more upfront about what they put in their products, ultimately benefiting the industry as a whole.
For those interested in learning more about The Harvest Table’s commitment to clean-label nutrition, their website provides additional information, and they can be found on Instagram, Facebook, and YouTube.
