VueReal, a pioneer in MicroSolid Printing™ technology, has appointed Robert Selley as its new Chief Commercial Officer, marking a significant strategic addition to the company's executive leadership team. With over 25 years of experience in the semiconductor industry, Selley brings extensive expertise in driving commercial strategies and fostering innovation across global markets.
Selley's extensive background includes leadership roles at prominent semiconductor companies such as Nova Semiconductor, FormFactor, Cascade Microtech, and MKS. His track record of building high-performing teams and nurturing key customer relationships positions him to drive VueReal's expansion across critical industry sectors including lighting, consumer electronics, automotive, augmented/virtual reality, and healthcare.
The appointment comes at a pivotal moment for VueReal, following a recent USD $40.5 million Series C funding round led by Export Development Canada. This investment underscores the company's strategic vision to scale production and expand its global technological ecosystem. Selley will lead sales, marketing, and product teams, with a primary focus on strengthening customer engagement and expanding market presence.
VueReal's CEO Reza Chaji emphasized the strategic importance of Selley's role, noting that his extensive semiconductor industry experience aligns perfectly with the company's mission of delivering cutting-edge solutions. Tim Baxter, the company's Board Chairman, further highlighted Selley's potential to accelerate adoption of VueReal's transformative technologies.
Selley's appointment is part of a broader leadership strategy, following recent senior executive hires in semiconductor engineering, engineering, and operations. This calculated approach signals VueReal's commitment to positioning itself at the forefront of microLED display and micro semiconductor markets.
The microLED display market is projected to reach $30 billion by 2029, presenting significant growth opportunities. VueReal's MicroSolid Printing™ platform offers a unique, eco-friendly micro-pixel manufacturing process that promises high yield, exceptional throughput, and industry-leading defect rates.
With Selley's strategic leadership, VueReal aims to leverage its technological innovations to transform multiple industries, offering scalable and efficient solutions for complex manufacturing challenges in emerging technological domains.
