VWEAR officially launched on January 7th, 2026, introducing virtual fashion technology that operates as a native application on apparel websites. This technology enables online shoppers to upload a picture of themselves to see exactly how clothes will look on their bodies before making a purchase.
The launch represents a significant development for the VWEAR team, which spent ten years refining an experience that combines accuracy with consumer confidence. The company's AI-powered system integrates seamlessly with major e-commerce platforms, addressing the common frustrations of ill-fitting clothes and unnecessary returns. VWEAR distinguishes itself as the only fitting-room application that functions as a native integrated application on apparel websites, potentially increasing website traffic and providing shoppers with an innovative experience.
CEO and Founder Erving Percy emphasized a commitment to breaking barriers and promoting diversity in both fashion and technology. The company is inviting retailers and shoppers to participate in establishing a new standard for virtual try-on experiences. VWEAR is now available for integration with leading platforms including WooCommerce, Shopify, BigCommerce, Wix/Squarespace, and WordPress.
As a black-owned fashion technology company, VWEAR was founded on the principle that every shopper deserves a personalized and empowering online experience. After a decade of development, the virtual fitting room solution helps eliminate guesswork for both retailers and consumers. Shoppers can now Try-it on from anywhere in the world before you buy-it online.
This technology matters because it directly addresses the substantial problem of returns in online apparel shopping, which costs retailers billions annually and creates logistical and environmental burdens. By providing accurate virtual fitting, VWEAR could significantly reduce return rates, saving retailers money and reducing waste. For consumers, the technology offers greater confidence in online purchases, potentially increasing satisfaction and reducing the inconvenience of returns.
The implications extend beyond individual shopping experiences to potentially reshape the e-commerce landscape. As more retailers adopt this technology, industry standards for online apparel shopping may evolve toward more interactive and personalized experiences. The technology's focus on diversity and inclusion, led by a black-owned company, also represents progress in addressing representation gaps in both the fashion and technology sectors.
