Wolfson Group, a Scotland-based international consumer wellness company, announced that its men's wellness brand TestoPrime is now available to U.S. consumers through OneLavi.com, expanding the brand's online retail presence beyond Amazon. The move matters because it gives American shoppers a second online purchasing channel for an established product and signals the company's intent to build a wider distribution footprint in the United States rather than relying on a single marketplace.
The addition of TestoPrime to One Lavi represents another step in Wolfson Group's ongoing U.S. expansion strategy, which focuses on increasing consumer access to its portfolio through additional online retailers and brick-and-mortar distribution opportunities. TestoPrime serves the men's wellbeing category, with a focus on vitality, everyday performance and healthy ageing. The brand is part of Wolfson Group's broader portfolio of wellness products designed around different consumer lifestyles and priorities.
"Men's wellness is an important part of our portfolio, and we're pleased to expand access to TestoPrime through another U.S. retail channel," said the founder and CEO of Wolfson Group. "Our focus is on building a stronger retail presence while making our established brands easier for consumers to find."
The expansion comes as conversations around men's wellness increasingly encompass a broader range of lifestyle priorities, including physical activity, nutrition, maintaining vitality and healthy ageing. Wolfson Group believes this broader approach reflects changing consumer interests, with more men considering everyday wellbeing as part of their long-term lifestyle goals rather than focusing on a single aspect of health. For consumers, that shift means product discovery is increasingly happening across multiple online and physical retail channels rather than in one place.
TestoPrime is already available to U.S. consumers through Amazon. Its new availability on OneLavi provides another online purchasing option while supporting Wolfson Group's strategy of expanding its distribution network across multiple retail channels. The company recently participated in the ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, where it presented its portfolio during scheduled meetings with U.S. retail industry participants.
TestoPrime is part of Wolfson Group's multi-category portfolio, which also spans weight management, cognitive wellness and gut health. The company continues to develop its U.S. retail presence while investing in consumer education and science-led brand development. The portfolio includes the established wellness brands PhenQ, TestoPrime, NooCube and YourBiology, spanning categories such as weight management, cognitive wellness, gut health and men's wellbeing.
"Expanding into additional online retail channels is an important part of our long-term strategy," the founder said. "We want to create more opportunities for consumers to discover our brands while continuing to build relationships across the U.S. retail marketplace." Wolfson Group said it plans to continue broadening its U.S. distribution footprint as it develops additional retail relationships and supports growth across its consumer wellness portfolio. For the wider wellness industry, the announcement underscores how brands are diversifying beyond dominant marketplaces to reach consumers across a fragmented retail landscape.
