As the natural wellness market grows increasingly crowded, ORGANA International is betting that nearly three decades of experience will help it stand out to retail buyers. The company's CEO, Larry Mills, will participate in the ECRM Vitamin, Weight Management & Sports Nutrition Session from Sept. 14-17 in Palm Beach Gardens, Florida, where he will meet with buyers from major health, specialty, food, drug, and mass retail channels.
Unlike many vendors at such events, ORGANA is not a newcomer. Founded in 1997, the company has built a portfolio that includes plant-derived minerals, liquid oxygen, herbal wellness products, topical creams, and its new Mineral Shots, which come in a colorful point-of-purchase display. This range allows Mills to discuss more than a single product; he aims to introduce buyers to ORGANA's broader wellness philosophy and history.
"We've been doing this for a long time, and we've learned a tremendous amount by listening to our customers and continuing to evolve the ORGANA product line," said Mills. "What excites me about ECRM is the opportunity to sit down with retailers, tell them who we are, show them what we've built, and explore where ORGANA might fit with their customers."
The company's participation comes as it seeks to expand its U.S. retail presence beyond its existing online channels. While ORGANA products are already available nationwide through Amazon and OneLavi, Mills sees ECRM as an opportunity to forge relationships that could bring its products to physical store shelves.
"Every retailer is different, and that's one of the reasons I'm looking forward to these conversations," Mills said. "We're not going into ECRM assuming one product or one approach is right for everyone. We want to understand what buyers are looking for and have meaningful conversations about where ORGANA could make sense."
The retail wellness marketplace has changed significantly since ORGANA's founding. Consumers now have access to more products and information than ever, yet they also exhibit growing interest in ingredient sourcing, plant-derived nutrition, and transparency. ORGANA has responded by emphasizing consumer education on topics such as soil health, nutrient density, and fulvic minerals.
"Today's consumers ask questions," Mills added. "They want to understand ingredients and why they're choosing one product over another. We believe education and transparency are increasingly important parts of building a wellness brand that consumers can trust."
For retailers, the potential impact is significant. As demand for natural wellness products continues to rise, having a supplier with a long track record and a diverse product line can help meet consumer expectations. ORGANA's Mineral Shots, for example, are designed for high-traffic locations, offering an easy entry point for retailers looking to expand their wellness offerings.
Mills views the ECRM session as a pivotal step. "ECRM is about what comes next for ORGANA," he said. "We've built the company steadily over the years, and we're excited about the opportunity to meet new retail partners and introduce ORGANA to many more consumers."
Consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. More information about the company's wellness philosophy is available at organa.net.
